Its name is Meissen Couture, and it is the first collection of clothing and accessories designed by Meissen, the German company founded in 1710 by King Augustus II, that is today famous all over the world for its inimitable know-how in the field of fine arts, with a special attention for the luxury porcelains.
Meissen will make its debut in the world of fashion with a collection of 17 cocktail dresses, wedding dresses and luxury accessories. The collection takes inspiration from the shapes and the traditional decoration of the mythical manufactory’s archive, designed by young German designer Frida Weyer.
In order to do so, it chooses Milan and Villa Meissen, in via Montenapoleone 3. The villa will host the collection’s presentation, that is organized in partnership with Vogue Italia. “Heritage is something you cannot simply create or buy over night”, says Frida Weyer. “It is an amazing and unique experience for me to be able to drill from the unlimited Meissen archive”.
Together with the 17 dresses and with a preview of the collection of luxury bags, that can be customized with bespoke and will be on sale since the end of the year, Meissen Couture will also present a collection of 80 foulards, ties and scarves that re-interpret the art design that is so dear to Meissen and to its story. “We are about to create a contemporary couture brand based on 300 years of heritage” said Christian Kurtzke, global CEO of Meissen.