Luxury and precision. With this motto Piaget, leader in making watch movements, does the groundwork for its concept of exclusivity.
It was in the 1950s, when the company began to specialize in ultra-flat models with automatic movements, that in a very short amount of time began to be ever more bejeweled. The explosion of these models – especially in the 1960s and 1970s – was quite far-reaching.
Manchettes, sautoirs and ring watches. These were great innovations with an aesthetic that broke new ground but faithfully interpreted that sense of freedom typical of that historic period. Both yellow and white gold were dominant as were precious stones and colorful hard stones as lapis or tiger’s eye that did their part in serving as refined ornamentation for that asymmetry characteristic of the Piaget style.
Oh, my goodness! How precious.