Let’s Play Hide and Seek – Fendi’s Collaboration With Famous Actresses, Artists and Singers

On 1st of May Fendi will celebrate the opening of the London flagship store on New Bond Street. For the event Fendi announced loud collaborations with 10 iconic women such as model Cara Delevingne, actress Gwyneth Paltrow and Naomi Harris, artist Tracey Emin, Jerry Hall and her daughter Georgia May Jagger, architect Zara Hadid and singer Adele – who have each designed a personalised Peekaboo bag. The bags will be sold in an online internet auction on Fendi site and the money from the sale will be donated to a charity Foundation for Children London and Bristol-based Kids Company.

Bag created by Adele

Bag created by Jerry Hall

Bag created by Cara Delevingne

Bag created by Gwyneth Paltrow

Bag created by Tracey Emin

Bag created by Zara Hadid

Bag created by Naomie Harris

Bag created by Tanya Ling

Bag created by Georgia May Jagger