Luxury label lingerie, La Perla, found itself in the middle of a controversial situation, on Twitter, after one New Yorker twitted a photo of the brand’s mannequin, in red lingerie with visible, shocking protruding ribs – “How does #LaPerla think ribs on a mannequin is ok?!” The photograph made immediately a wave of disagreements among the outraged tweeters.
Spotted in the New York’s Soho boutique, the response of the brand came within a few hours after the initial complaint : “The mannequin photographed has been removed from the store and will not be used again by any La Perla boutique. We are in the process of redesigning all La Perla stores with a new concept image and the mannequins that are currently displayed in our US stores will no longer be used. We appreciate and value everyone’s comments, thank you for bringing this to our attention.“