To celebrate their 15th anniversary, Nails. Inc signed Alexa Chung as the image of the brand’s Fall/Winter 2014 campaign, replacing her good friend Poppy Delevingne. She will also work with the UK-based brand in creating a six shades collection inspired by fabrics, available starting August 2014, in a completely new bottle redesigned by Fabien Baron.
“Nails are the only area where I’ll really get wacky with prints and colour – I pretty much only wear navy and black clothing on a day-to-day basis, but then I’ll happily do a crazy nail, so Nails Inc was the perfect fit for me,” Chung said to Vogue UK.
Alexa Chung for Nails Inc. Fall/Winter 2014 Campaign
When asked about how much time she spends getting ready to go out Alexa says: “Although the thing is, I say I’m really low-maintenance but I’m always in hair and make-up for work so in reality it probably takes me an hour and a half to get ready! But in my own time, manicures and generally doing my nails is the only part of grooming I can really get into – it’s probably partly from living in New York where women get regular manicures as a matter of course. I can’t relax during massages and facials give me spots… basically I do the bare minimum of grooming that all girls have to do and then I’ll do my nails.”
A Stairway To Fashion 