Simply Divin – A New Fragrance By The Legendary Editor-in-Chief of Vogue US, Diana Vreeland

Diana Vreeland

The legendary editor, the woman who changed the face of fashion, Diana Vreeland – editor-in-chief of Vogue US in the 1960s – now has her own perfume caring her name, thanks to her nephew, Alexander Vreeland who came up with the idea. There are five different scents in the collection, and their names are inspired by Diana’s outstanding personality – Extravagance Russe, Absolutely Vital, Perfectly Marvelous, Outrageously Vibrant, Simply Divine. ” Each scent unveils a vibrant top note, echoing Madame Vreeland’s distinct style ” – revealed Alexander Vreeland. The coloured glass bottle symbolises her love for colour, while the cap, her taste for extravagance and the oversized –  manufactured with the traditional French craftsmanship.

In her autobiography Diana Vreeland used to say about perfume : “ There’s a whole school now that says that the scent must be faint.  This is ridiculous.  I’m speaking from the experience of a lifetime. I always carry purse scent – that way I’m never without it.  Do you notice any scent on me now?  Don’t come any closer – if you have to sniff like a hound, it’s not enough! Perfume is an extravagance.  But it’s odd that Americans, who God knows are an extravagant people, have never used scents properly.  They buy bottles, but they don’t splash it on.  Chanel always used to say, keep a bottle in your bag, and refresh yourself with it continually.”

Diana Vreeland

Diana Vreeland

Diana Vreeland

Diana Vreeland

The launching date of the fragrances will be one week before the shows, in New York, in September, along with three scented candles and a body lotion, available exclusively at colette in Paris.