With Alessandro Michele at helm, Gucci became a fairy land where the unchained imagination of the creative designer is running wild, blowing up the fashion scene at Milan’s Fashion Week, Fall-Winter 2018/2019, with his surreal looks, making out of Gucci’s show THE show you’re sorry you couldn’t attend – for it was like a movie, with a very cool script, written out of the inspiration dragged from movies like “The Legend of the Baby Dragon in a Jar” and “The Tale of Tales” starring Salma Hayek. Every show is a story, but this one took 6 months to prepare in a titanic work of the artists involved in the making. It is known that in high fashion couture it may take up to 300 hours of handwork for just a single dress, or 30 for a bag – 6 months turned into reality Michele’s world, with the help of Makinarium – a Rome-based production centre – and now we have baby dragons and iguanas instead of bags, horns, 3rd eyes, and simulacrum of own heads – “We are all Doctor Frankenstein of our lives,” he told Vogue. “Nature has not given us an untouchable body.”
“There’s a clinical clarity about what I am doing. I was thinking of a space that represents the creative act. I wanted to represent the lab I have in my head. It’s physical work, like a surgeon’s” – Alessandro Michele said. “We exist to reproduce ourselves, but we have moved on. We are in a post-human era, for sure; it is under way. Now, we have to decide what we want to be,” the designer continued.