Born in San Francisco but based in Copenhagen, Adam Kats Sinding is a cult fashion week photographer, on the move 300 days per year, working with magazines like Vogue and W, gathering the material that now makes the subject of his book – This is Not a F*cking Street Style Book.
The title is pretty succint – “Generally, street style is a lie yet people eat that shit up, believing that they are seeing something organic. But then we have the likes of Christine Centenera, Jo Ellison, Isabelle Kountoure, Natasha Goldenberg and co., and we realise that there’s hope. This is how I can stay sane,” Katz Sinding explained.
“The book is just a snapshot of today. You can look at it in five years and that’s when you’ll get the real reward — ‘look how we dressed back then… man, we looked ridiculous/cool/young’. What’s the point of any book except to open our mind to some other part of life?” Adam Katz said.
“Today, street style photos are used to sell readers/viewers clothes. They make trends real and I don’t want to play a part in that. Instead, I want to show some kid in Albania what it feels like to be outside the Rick Owens show with all the freaks, show an old lady in Iowa how her peers dressed at a Chanel show. It’s a peephole of sorts. Don’t buy the stuff in the photos I take — but maybe buy my book? Ha, I’m such a hypocrite,” he adds honestly.
“This book brings together Adam’s most striking street wear images, both on the streets and backstage at more than 20 fashion shows around the globe.”