Florence and The New Gucci ArtLab Creative Centre

Gucci ArtLab in Florence

The Italian house opened the new creative centre, Gucci ArtLab, in Florence and it is led by the bold vision of Alessandro Michele, Gucci’s creative director. The building’s outside walls are painted by artists who have collaborated with the house ( including Unskilled Worker, Ignasi Monreal, Angelica Hicks and Coco Capitan). .”The unveiling of Gucci ArtLab definitely represents one of the most remarkable achievements of Gucci’s unprecedented journey of the last three years, and one of the most significant industrial investments today in our country,” Marco Bizzarri, President and CEO of Gucci, said to the press. The centre occupies 37 thousand square meters, and it is designed for 800 employees. The focus will be the development of new environmentally friendly fabrics and materials, as well as the creation of footwear and accessories.

Gucci ArtLab in Florence

“It is a testament to our belief in creativity, artisanal craftsmanship, innovation and technology, and sustainability, and our bond with our territory. I couldn’t be more grateful to all those who have made this dream come true, from the local and national authorities, to Kering, to all of our colleagues who have been so visionary in absorbing new ideas from best-practice all around the world, to further strengthen our leadership.”

Gucci ArtLab in Florence

“Gucci ArtLab,” concludes Bizzarri, “is the perfect expression of the corporate culture that we have been building and nurturing within the company. It is the tangible expression of a place to learn skills and techniques, a workshop to generate ideas, and ideas are the lifeblood of culture.”